About $8 from every Rolex goes to Roger Federer, and he doesn't even play tennis any more. We give "Roger's cut" to help the planet instead of someone worth 1/2 a billion.

To do this we work with 1% for the Planet, an organisation created by Patagonia founder Yvon Chouinard, who basically checks we give what we say we will and checks that who we give it to are doing something useful with it.